Surf culture came of age in Australia during the 1960s, but some now fear that, with popular surf fashion brand Billabong reporting a $275 loss in 2012, the surf lifestyle is crashing. 

 Lifesaver Adam Fitzsimmons said surfing may be changing, but it’s not dying.

“There’s always going to be the beach, there is always going to be a love for the beach and there is always going to be a significant amount of people interested in heading down to the beach,” he said.

Long-time surfer Geoff Ardito said the surf scene has evolved  He said surfing is no longer dominated by the long-haired ‘beach bums’ who are still often portrayed in film and television.

Ardito said surfers range in age, race, class and gender.

“There are so many different types of surf-craft that it’s really hard to stereotype the surfer these days,” he said.

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