Artist-owned music streaming service TIDAL relaunched yesterday, but will it make waves, or see the return of the pirates?
Jay-Z has today relaunched his newly acquired music streaming service TIDAL. The rapper was joined by Beyoncé, Daft Punk, Kanye West, members of Coldplay, Usher and many more big-name artists and acts for the launch event. The premium streaming service is considerably more expensive than its competitors, but provides the highest quality ‘bitrate’ on the market.
Only time will tell if TIDAL’s celebrity backing and premium quality will translate to success.