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The University of Wollongong and Wollongong City Council are working together to discover how the area is perceived both by locals and those living outside the city. They want to understand the ‘Wollongong of today’ to better prepare and plan for the future.

Jessica Baxter, a PhD student at UOW’s Institute in Business and Social Research (IIBSoR) will conduct in-depth interviews with a variety of sources to further enhance her already lengthy research into the topic.

The Council hopes that my combining findings from this research and findings from some of Ms Baxter’s previous works will enhance the development of future marketing strategies.

Ms Baxter will be talking to The Current later today for more information on the issue, stay tuned.


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